The truth is harsh, but it’s the truth nonetheless: chess isn’t very popular. If we take Belgium as an admittedly particularly bad example, we find…
CIPC #183: Energizer ad
A chess player’s biggest dream, a chess player’s worst fear: the battery. A well-crafted battery, pointing confidently to the opponent’s king, is a source of…
CIPC #176: Shera ceiling tiles ad
I have bad news for the regular CIPC readers: today we’re going to tackle a philosophical question. Yes, one of those deep mysteries that bother…
CIPC#174: State Farm commerical
State Farm is one of those things, like red sups and school shootings, which most of the world is only familiar with through American media.…
CIPC #154: 2016 Kia Optima commercial
After one whole blog post about high culture, we descend once more into the dank morass of the worst type of popular culture: commercials. Our…
CIPC #148: US marines advertisement
The US military has many detractors all over the world, but none could possibly make them look sillier than they did themselves, from what I…
CIPC #108: Toyota Tacoma commercial
Having a contest with the grim reaper with one’s life at stake is a very old trope. Older than chess, in fact. But in medieval…